Bengaluru, India – August 18, 2021 – JBL is expanding its true wireless (TWS) line up of earbuds with the launch of the brand new JBL Wave 100 on Flipkart, India's homegrown e-commerce marketplace. Named after its unique design, the headphone has an uber-cool look with a stylish topless case having no edges or top cover and a wave-like free-flowing form.
Listeners can just pop in the earbuds using a single hand, and start enjoying the sound. The product's design, hands-free calling, and voice assistant compatibility makes for convenient user-friendly headphones. The unique topless design is a Red Dot Award winner providing ease of use without the need to even read a manual.
The JBL Wave series of headphones, is a tribute to the 75 year anniversary of JBL. The market leader in audio excellence celebrates its legacy of quality sound and superlative customer experience by delivering unmatched sound and convenience to its consumers anytime and anywhere. JBL Wave 100 TWS ups the ante for everyday headphones with Dual Equalizers delivering JBL Pro Sound, for the consumers to choose their sound mode.
“JBL Wave 100 TWS is the first product of the WAVE series, a true wireless in-ear headphone designed for easy day-to-day use. This product is aimed at consumers who use their audio devices all day long, each day for a variety of activities. The JBL W100 TWS, features an eye-catching design, built to meet the ergonomic requirements of the users, providing easy accessibility, different audio modes and a long battery life," said Vikram Kher, Vice President, Lifestyle Audio, HARMAN India.
From commuting to chores, the JBL W100 TWS is a pocket-friendly sound companion providing all day comfort. For the infrequent headphone users, JBL W100 TWS comes with a Dual Connect feature which allows use of one earbud or both. With up to 20 hours of battery life, consumer can enjoy the headphones day to night while benefiting from its intuitive controls.
"As the preferred destination for millions of customers across the country, Flipkart is at the forefront of fulfilling the evolving requirements of customers with collaboration with brand partners. Today, the greater focus on health and increasing number of virtual meetings have necessitated the need for quality audio solutions which are also in line with the evolving lifestyle of customers and also offers an attractive combination of durability and fine aesthetics. The launch of the JBL Wave 100 TWS fulfils these evolving requirements of the customers and we are happy to expand our existing relationship with JBL with this launch as we continue to offer the best-in-class technological solutions for our customers across the country," Rakesh Krishnan, Senior Director, Electronics at Flipkart.
Features of JBL W100 TWS
● Free flowing, easy to access stylish topless design
● Dual EQ – Two Sound Modes for the consumers to choose from
● Hands free crystal clear calls
● BT 5.0 & Dual Connect
● Up to 5 hours battery in the earbuds + 15 hours in case
● Easy to clean and maintain
● Comfort fit and portable
● Compatible with voice assistants
The JBL W100 TWS video and visuals have been unveiled on Flipkart and will be available in three colours – black, white and blue for an introductory price of Rs. 3,499. The JBL W100 TWS will be available on Flipkart from August 21, 12 Noon.
ABOUT JBL
JBL creates the amazing sound that shapes life's most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners' experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL's Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world's top talent across music, sports and Esports.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Our efforts to democratize commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
