Key highlights of the campaign:
- Engineered for Emotion - Digital Films showcasing different products that cycle through different situations and emotions, showcasing the power of sound to connect and inspire.
- Digital, In-Store, and Out-of-Home Campaigns Rolled Out Nationwide
- Regional promotions aligned with Onam, Ganesh Chaturthi, and Durga Puja celebrations.
- Attractive Offers and Engaging Activities for Customers Throughout the Festive Season
- Special Offer for Indigo Flyers during festival months
- Strategic Promotions at top 5 largest Airports Nationwide
BANGALORE, INDIA – JBL, an iconic audio brand, is thrilled to announce the launch of its festive campaign 'Engineered for Emotion'. This campaign underscores JBL's commitment to crafting products that do more than deliver superlative sound—they are designed to evoke deep emotions. Emotions that enhance mood, help with self-expression and authenticity, motivate as well as trigger goosebumps. The campaign runs from September to November, targeting audio enthusiasts, with a focus on providing exceptional audio experiences. JBL's 'Engineered for Emotion' campaign is a celebration of how sound can impact and influence on a profound level, enhancing the joy, nostalgia, and togetherness the festive season evokes.
Spotlight on Superior Sound: Product Highlights
The focus categories for JBL's festive campaign are set to elevate your audio experience. In the TWS/headphone segment, TUNE BEAM & BUDS and TUNE 770 NC offer superior sound and comfort. For premium noise-cancelling, LIVE PRO 2, LIVE BEAM 3, and TOUR ONE M2 deliver unmatched clarity. The BAR Series soundbars ensure cinematic surround sound with Dolby Atmos and MultiBeam technology in your own living room.
“At JBL, we don't craft our products only for the superlative sound they offer. They're engineered for the emotion that superior sound evokes. Our headphones and TWS earbuds are engineered for evoking goosebumps. Our soundbars are engineered for the thrills and chills, our partyboxes and bluetooth speakers are engineered for pounding heartbeats, for racing pulses, for the joy on someone's face as they rediscover a song from their youth that they hadn't heard in decades. We are marrying the engineering of JBL with the warmth, authenticity and visceral core of human emotions.", said Vikram Kher, Vice President, Lifestyle, HARMAN India.
Nationwide Festive Season Offers
JBL is making this festive season even more exciting with a variety of consumer offers and region-specific engagements tailored to celebrate the diverse festivals across India. The brand has rolled out attractive offers, including 15% instant cashback up to ₹8000 and 1 EMI free on select products across its range by ensuring that customers can enjoy JBL sound without compromising on affordability.
- Social Media Contests and Giveaways: JBL will host social media contests and giveaways designed to encourage audience participation and reward loyal customers.
- In-Store Events and Promotions: Exclusive experiences and offers to be given out through in-store events and promotions at leading retailers across India, including Croma, Reliance Digital, Vijay Sales and Ecommerce portals like Amazon, Flipkart and in.jbl.com.
- Also, JBL products to be available with Quick commerce partners like Swiggy and Zepto
- Advertising and Promotions at Key Airports: Strategic advertising and promotions will be featured at 5 of the top airports across the country, expanding JBL's reach to a wider audience.
- Attractive Offer for Indigo Flyers: As a festive offer, JBL intends to offer minimum 500K Indigo Flyers with curated QR codes In-flight, that they can redeem to buy JBL products this festive season.
Region- specific celebrations
In addition to these nationwide offers, JBL is also launching region-specific promotions to align with key cultural moments. For Onam, Ganesh Chaturthi, and Durga Pujo; JBL is introducing special offers under the theme 'Engineered for Celebration'. By incorporating these offers and region-specific engagements, JBL ensures that every consumer can find something special this festive season, no matter where they are in India.
JBL is celebrating the vibrant spirit of Onam with its 'Heart of Sound with the Spirit of Onam' campaign, running from August 17th to September 15th. The campaign offers exclusive discounts of up to 15% cashback and one EMI free on select products. In collaboration with Lulu Mall, Cochin JBL's on-ground activation, 'Be a Co-RJ', will engage participants to identify and perform to traditional Kerala music. Winners would receive JBL products and vouchers. Additionally, JBL has partnered with Red FM for the 'Sounds of Kerala Contest', starting August 20th, inviting participants to recognize iconic Kerala sounds for a chance to win prizes and participate in the 'Be a Co-RJ' contest.
As part of its festive initiatives in Maharashtra, Goa and Karnataka, JBL is also extending this 'Engineered for Celebration' Campaign to Ganesh Chaturthi. Alongside the festive offers, like ₹8000 in cashback and one EMI free, JBL's Ganesh Chaturthi campaign aims to bring people together through the power of sound, ensuring that the celebrations resonate with energy and emotion, with JBL's Partyboxes, Bluetooth Speakers, Headphones & TWS Earbuds.
Weaving the Engineered for Emotions story through Digital Films
As part of the 'Engineered for Emotion' campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke. One film shows a young man enjoying a late-night party without disturbing his family, thanks to the JBL Tune 770 NC and JBL Tune Beam. Another film captures a couple bringing life to their gathering by dancing to a song only they can hear through the JBL Live Beam 3 and JBL Live 770NC. A third film depicts a successful man taking time out for a personal tradition with his mother, enhanced by the JBL Tour One M2, while at an office party. The final film features a couple transforming a black-tie event with the JBL Partybox Ultimate to a groovier and more vibrant affair. These films emphasize how JBL products are engineered to create profound emotional experiences.
Links to the films:
Tour One M2 - https://www.youtube.com/watch?v=V_U7vmhcpnQ
Live Beam 3 - https://www.youtube.com/watch?v=17pviuOvkc0
Live 770NC - https://www.youtube.com/watch?v=rDd5ZPO2zsE
PartyBox - https://youtu.be/RIkHu8Y2has
The products are available across all major retailers and on in.jbl.com.
